Throwing a Community Party at Our New Space

It’s hard to believe that it has been four years since Floricane come into existence. It’s even harder to believe that more than200 of our friends, community partners and clients dropped by last week to celebrate our little anniversary event.

For us, it was a chance to showcase a new piece of work – a joint venture with the Richmond Times-Dispatch to create a collaborative business community smack in the middle of their downtown headquarters.

I think most of them just wanted to see what we did with the place.

From the buzz that evening, I’d say most of them were pleasantly surprised by the energy and atmosphere of the place. It certainly has a different color palette.

The atmosphere was given an extra lift by three talented friends – restaurateurs Kendra Feather and Betsy Harrell, and confectioner extraordinaire Nicole Lang. Nicole (of Dollop fame) provided boxes of mini whoopee pies, and several large canisters of her famous pimento cheese. Betsy loaded us down with a flavorful assortment of Dixie Donuts, and chips and salsa from Café Ole. And Kendra swooped in with trays of amazing chicken sliders from The Roosevelt, Church Hill’s latest amazing restaurant.

I’d be remiss if I didn’t add that Nikole and Thea spent the afternoon at our house skewering fruit for the masses, and that my mom arrived laden with additional food items.

All of it came together through the orchestration of Tina Pearlman, who has spent the past two years pushing us to make Floricane’s brand and experiences something special.

Collaboration, and community, at their best.