New Fruit: Designing A Roadmap for ChildFund

On the heels of an amazing week in February with the global Sponsorship Division of ChildFund International, we're back in the mix – and this time we've brought the design talent of our friend and partner Ben Dacus of Zeigler|Dacus Marketing to bear.

Over the next several weeks, we'll be supporting the sponsorship team with two initiatives. This Friday, Floricane will facilitate a strategic retreat for the division's management team as they work to build alignment and energy around their three-year plan to strengthen the relationship between ChildFund, its sponsors and the children they all serve. And over the coming weeks, I'll be working with Ben to design a Sponsorship Roadmap poster that graphically delivers a set of key messages to the global team's members.