At Floricane, we do a large amount of work with a very small team of smart, focused and committed people. Get to know us a little better.
John challenges both clients and our own team to make big ideas better and good ideas bigger. He displays a unique ability to weave together seemingly disparate ideas to help groups of people see their challenges in new ways.
John has more than two decades of experience in leadership and team development, facilitation and strategic planning and communications. He has worked in academia and for Fortune 500 corporations. He founded Floricane in 2008 after a decade of leadership development, facilitation and strategic communication work for Richmond-based Luck Companies.
He is a profound storyteller and likes to work with clients to draw out their unique narratives. John and his wife spend their spare time chasing their tween and toddler around their Northside neighborhood – and the rest of Richmond. John’s Q&A.
Debra is the calm counselor on our team, a certified coach who has spent several decades helping shape organizational culture and individual leaders through the prism of human resources management. Our clients describe Debra as supportive, relational and steady, and say she readily pushes them when they need it – usually to a new edge of awareness. Using the latest proven methods for understanding and changing human behavior, she incorporates emotional intelligence, mindfulness and neuroscience when working with clients.
Debra couples experiential training with 10+ years of coaching in organizations. As a Human Resource professional, she has worked in the people development realm for over 20 years in non-profits, large publicly held, and small privately held companies. After many years of living in the city, she now makes a home in Chesterfield with her husband and two teenage sons. The family enjoys weekends at their rivah place, when soccer and Steeler football are not on the agenda. Debra's Q&A.
Kathy is a recovering J.D. and in past lives she's been a teacher, lobbyist, community organizer, project manager, policy analyst, and communications specialist, to name a few. She is Floricane's personal and team effectiveness consultant, and she is passionate about facilitating, connecting and developing people and building community.
Kathy lives in and loves Church Hill. She closely tracks and tries every new development in the Richmond restaurant scene. Her favorite meal is brunch -- she previously wrote a weekly brunch review blog. Kathy is a cat lady without actually owning cats, and she loves to travel. Kathy's Q&A.
Holly’s background is in nonprofit programming, operations, communications, and higher education. She graduated cum laude from the University of Richmond with a degree in sociology and business. She is a 2012 graduate of the Emerging Nonprofit Leaders Program and has completed her 120 and 80 hour certificates in Nonprofit Management from Nonprofit Learning Point.
Holly also works part time with Honoring Choices Virginia, a small nonprofit working on educating providers and the community on advance care directives. She’s an advocate in the LGBTQ, social justice, and arts communities. Talk to her about biking, choral music, or the RVA food and beverage scene.
Before joining the Floricane team, Serena worked in the realms of non-profit management, coworking, entrepreneurship, therapy, and community development. Her passion has always been helping individuals and organizations do their best work.
At Floricane, Serena blends all of her interests and skill sets in the change management lane of our work. Currently, she is working with our Sheltering Arms Institute clients, supporting the evolution of a new physical rehab hospital.
You can typically find Serena on a bike, a trail, a rock wall, or a soccer field. She loves poetry, dinner parties, podcasts, and talking about feelings.
Audrey graduated from the University of Iowa with a BFA in Printmaking. With a background in customer service, art, and event planning, she has an eye for aesthetics and process and loves to connect with people. She likes to talk about Iowa, her dog, and her desire to create.
She was drawn to Floricane because of our work with nonprofits and our genuine desire to help others be their best. She has held many roles under the title project coordinator, and is newly settling in leading our efforts in client engagement and brand management.
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A graduate of Georgetown University and the University of Virginia, Ebony Walden has over a decade of experience working with diverse practitioners and residents to transform communities. She leverages her experience as an urban planner and community builder to design and facilitate strategic planning processes, workshops, trainings and engagement processes that create more just and inclusive communities.
By day, James Wasilewski works in Development at VCU and by night he’s keeping audiences laughing in his various comedy performances. He’s a facilitator, coach, trainer, speaker and comedian at his business, Haha to Aha: Laughter Leads to Discovery.
Shelli Jost Brady is a 2016 Community Trustbuilding Fellow. She brings 25+ years in entrepreneurial and servant leadership, strategic development, and education with extensive experience in change management, social enterprise, innovation, conflict transformation, community engagement and public outreach. With advanced degrees and certificates in design, planning, leadership, business and conflict/trauma, Shelli brings a passion for engaging our communities with meaningful, purposeful experiences giving a strong voice and sensitivity to aspiration, culture and physical space. (Photo: greaterrva.org)
Toni Freeman is a Human Resources professional with 25 years of progressively responsible positions and success in implementing human resources initiatives to support key business strategies. Her expertise encompasses Organizational Development and Leadership Consulting, Diversity and Inclusion, Leadership Coaching, Retention Strategies and Employee Relations.
Erin Correa has spent the past 15 years in roles helping people grow and develop. She has been the Executive Director of a leadership development company, authored leadership development curriculum, facilitated development programs across the United States and led the executive development efforts of a Fortune 300 company. She has a master’s degree in Education and a Bachelor of Science in Kinesiology from James Madison University and is currently pursuing a professional coaching certification through the Coaches Training Institute (CTI).