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Daydream Believers By John Sarvay | February 25, 2009
Taking the time -- perhaps even making the time -- to daydream, to do nothing, to sit and doodle, to stare at the sun reflecting on the water. It's the sort of activity (or lack of activity) that our go-go business culture tends to push aside as unproductive.
It may be some of the most valuable time you'll ever have.
The Boston Globe recently ran a wonderful piece on the power of daydreaming—its place in our lives, and its role in business.
Although there are many anecdotal stories of breakthroughs resulting from daydreams - Einstein, for instance, was notorious for his wandering mind - daydreaming itself is usually cast in a negative light. Children in school are encouraged to stop daydreaming and “focus,” and wandering minds are often cited as a leading cause of traffic accidents. In a culture obsessed with efficiency, daydreaming is derided as a lazy habit or a lack of discipline, the kind of thinking we rely on when we don’t really want to think. It’s a sign of procrastination, not productivity, something to be put away with your flip-flops and hammock as summer draws to a close.
In recent years, however, scientists have begun to see the act of daydreaming very differently. They’ve demonstrated that daydreaming is a fundamental feature of the human mind - so fundamental, in fact, that it’s often referred to as our “default” mode of thought. Many scientists argue that daydreaming is a crucial tool for creativity, a thought process that allows the brain to make new associations and connections. Instead of focusing on our immediate surroundings - such as the message of a church sermon - the daydreaming mind is free to engage in abstract thought and imaginative ramblings…
“Daydreaming builds on this fundamental capacity people have for being able to project themselves into imaginary situations, like the future,” Malia Mason, a neuroscientist at Columbia, says. “Without that skill, we’d be pretty limited creatures.”
“The point is that it’s not enough to just daydream,” Schooler says. “Letting your mind drift off is the easy part. The hard part is maintaining enough awareness so that even when you start to daydream you can interrupt yourself and notice a creative insight.”
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