Floricane

Blog – Case Studies

Designing the Roadmap By John Sarvay | June 11, 2012

There are times when written strategic plans and PowerPoint presentations just don’t cut it.

One outcome of our week with ChildFund International’s global sponsorship team in February has been a continued need for the team – scattered across five continents – to communicate more frequently and stay focused on a set of key global strategies.

A small team at ChildFund has been working with me and designer Ben Dacus to create a poster that vividly captures the sponsorship team’s vision and goals. The teams wants a strong visual that clearly communicates a set of key messages to the team.

I’ve worked with Ben for more than 20 years – we were coworkers at VCU, and he did exceptional design work for me during my years at Circuit City and Luck Stone. He’s responsible for most of the brand identity work for Floricane.

We leveraged the metaphor of a river – a visual the global team first embraced in February. The illustration features strong colors, clear messaging and images that reinforce the importance of children, sponsors and strong connections in the work of ChildFund.

Over the course of several meetings, Ben has framed out a design that resonates. Over the coming weeks, we’ll fine-tune the look, feel and messaging. Later this summer, the posters will be hanging in ChildFund offices around the world.

SPOTLIGHT ON: Strategic Planning with the Valentine Richmond History Center By John Sarvay | June 22, 2010

Bill Martin and Lesley Howson Bruno talk strategy..

We fully expect, based on this experience, that our entire organization will be enthusiastically engaged in the implementation of this plan and the future of our organization.

» download a PDF of the Valentine Richmond History Center case study

» download a PDF of the 2010 Strategic Plan

SPOTLIGHT ON: Strategic Planning with The James House By John Sarvay | May 5, 2010

The James House board of directors was about to change dramatically as a number of terms were expiring and a handful of members were about to retire. It was a critical opportunity for the organization to fill these positions in a way that would reflect their objectives for the future.

In order to develop an active, hands-on board integrated with The James House staff they needed to take a good look at the organization and really assess its position in the community. Floricane was brought on to guide that process and to help The James House align its goals in pursuit of a shared vision.

download a PDF of The James Case Study

SPOTLIGHT ON: Richmond Metropolitan Convention & Visitors Bureau By John Sarvay | February 9, 2010

Floricane Assists Diverse Partners with Regional Arts Calendar

The Richmond Metropolitan Convention & Visitors Bureau (RMCVB) is the primary marketer of the Richmond Region to potential visitors. RMCVB was asked the take the lead on one of several dozen initiatives launched by the Richmond Region Cultural Action Plan, an effort by local cultural organizations to boost alignment, collaboration and visibility.
 
By helping to bring the right people into the conversation, Floricane facilitated a series of brainstorming sessions to consolidate the region's arts and cultural activities into one calendar system.

download a PDF of the Regional Arts Calendar Case Study

SPOTLIGHT ON: Virginia Society of CPAs By John Sarvay | December 16, 2009

Spotlight On is a new feature of the Floricane e-newsletter that specifically highlights recently completed client work. In this section, we will provide a brief overview and link to a simple case study that describes the work in greater detail.
 
CLIENT: Virginia Society of CPAs
 
CHALLENGE: Redefine the organization's process for setting goals; empower staff to work together more effectively; unify the organization's culture.
 
RESOLUTION: Guide the organization through the process of establishing "smart goals" that are attainable, aligned with growth, appropriately challenging, relevant to the organization, and measurable. Align these goals properly across the organization and at all levels -- from individual to individual...to organization...to manager...to team. Facilitate self-awareness study and exercises to identify individual learning styles and personal motivators.
 
BEARING NEW FRUIT? Yes. >> download the Virginia Society of CPAs Case Study