Six years ago, we decided that Floricane would honor Martin Luther King Jr. Day with postcards. It is a small thing, but we found that having a little reminder of the man and his dreams for the rest of us clicked. Each January, we mailed about 500 postcards -- an image of Martin Luther King Jr. and a quote.
We found the postcards were a good reminder to us each year about the real purpose of our work -- to meet the challenge of bettering the organizations we work with, ourselves and our communities, and ultimately our world. Maybe that's a lofty goal for a little consulting company, but who gets anywhere without a dream?
We admire Martin Luther King Jr. for the same things that everyone does. His courage and tenacity. His authenticity and ability to dream. His vision for a better America, and a better world.
Last year, we moved from postcards to digital -- images you could save to your iPhone or iPad or desktop. This year we stuck with the idea of sharing these images digitally. They serve as daily reminders on the devices that travel with us, literally, everywhere.
This year's quote captures a fact that we know all too well. Lasting, effective change is not easy. We see this not only in our own work here at Floricane, but more importantly, in our world.
Download an image on one of your devices. And keep moving forward.