We had our first hands-on strategic planning session with the Virginia Trial Lawyers Association in the old Miller & Rhoads building (or the new Hilton Garden, depending on your historical orientation) this week. Sarah and I were a bit nervous – it’s not every day we get to go toe-to-toe with a group of lawyers!We started the morning with the 25 staff and board members by asking them to describe why the organization matters. Quick alignment emerged as the group addressed their collective passion for the justice system and the protection of the right to trial by jury, and spoke of a continued need for Virginia’s lawyers to feel connected to a broader community of practice.
We spent a lot of time talking about ways in which the association could engage a new generation of trial lawyers, and identifying a set of strategic drivers for their emerging plan that have the potential to elevate and transform the organization’s work across the Commonwealth.
Our team has a series of working sessions scheduled with the VTLA this winter, and hope to deliver a final strategic document to their board in February.